![]() ![]() ![]() That's right, the best uses of color in film also tell a story. But there is a secondary reason that facilitates visual storytelling. The primary reason for using color in film might be obvious: to make the images colorful, dynamic, and beautiful. COLOR PALETTES IN FILM How can color tell a story? It was what you might call a game changer. The artists who’d used light and shadow to tell stories now had far more tools at their disposal. With the explosion of color in film, a new approach to the movie color palette had to be created. But it wasn't until the 1950s that color cinematography replaced black and white as the predominant style. Companies like Technicolor began experimenting with color film proecesses in the '20s. Color in film Before there was color in filmīlack and white cinematography dominated the first decades of filmmaking. ![]()
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